In 2025, tourism in Poland is not only returning to its pre-pandemic strength, but is starting to break new records. Figures from the Central Statistical Office show that in the first quarter of 2025, more than 8 million tourists will be accommodated in Polish accommodation facilities<\/strong>who generated 19.1 million overnight stays - an increase of 12.9% and 9.6% respectively compared to 2024.<\/p>\n\n\n\n Growing traffic is good news for the industry as a whole - but the key question is: Where do tourists come from and how do we reach them in order to increase occupancy rates even in the low season?<\/strong><\/p>\n\n\n\n The following is an analysis top 5 countries from which visitors come most often to Poland<\/strong>, and OTAs (Online Travel Agencies)<\/strong>which are most important to them. These are practical tips for hotel, guesthouse, flat and agritourism owners who also want to fill their calendar during the autumn and winter months.<\/p>\n\n\n\n For years, tourists from Germany have been the largest group of visitors to Poland. In the first quarter of 2025, there were more than 312,000 of them. Why should they be courted?<\/strong> Popular OTAs in Germany:<\/strong><\/p>\n\n\n\n \ud83d\udca1 Tip:<\/em> Ensure a full description and reviews in German - this significantly increases conversions during periods with less traffic.<\/p>\n\n\n\n Czechs are increasingly visiting Poland - not only the Tatra Mountains, but also the Polish coast. Why is it worth it?<\/strong> Most commonly used OTAs:<\/strong><\/p>\n\n\n\n \ud83d\udca1 Tip:<\/em> Add a description of the object and packages in Czech or English. For Czechs, it is simplicity, pictures and a clear offer that counts - e.g. \"Weekend for two\" or \"Relaxation with wellness\".<\/p>\n\n\n\n In 2025. Poland has already been visited by more than 170,000 tourists from the UK. Why is it worth it?<\/strong> Popular OTAs:<\/strong><\/p>\n\n\n\n \ud83d\udca1 Tip:<\/em> It is advisable to use English package titles (e.g. 'Autumn Escape', 'Winter Getaway') - even if booking through a Polish OTA profile.<\/p>\n\n\n\n Tourists from the Netherlands and Belgium are increasingly choosing Poland as a 'slow travel' destination. Why is it worth it?<\/strong> Most commonly used OTAs:<\/strong><\/p>\n\n\n\n \ud83d\udca1 Tip:<\/em> The Dutch often plan ahead. Communication about availability and 'early booking' discounts for the next season works well.<\/p>\n\n\n\n More and more guests from Saudi Arabia, the United Arab Emirates or Norway are visiting Poland. \"The Times\" notes that in Zakopane, the share of visitors from the Gulf country has already reached 30%.<\/p>\n\n\n\n Why is it worth it?<\/strong> OTAs and channels:<\/strong><\/p>\n\n\n\n \ud83d\udca1 Tip:<\/em> Ensure descriptions and photos are in English, emphasising peace, safety and comfort.<\/p>\n\n\n\n <\/p>\n\n\n\n Regardless of the size of the facility, a few measures can realistically increase occupancy during the so-called 'dead season':<\/p>\n\n\n\n In 2025, Poland is attracting an increasingly diverse range of tourists. For accommodation facilities, this is the ideal time to:<\/p>\n\n\n\n \ud83d\udc49 Ensure international visibility - combining data, trends and active OTAs is the easiest way to have a more complete booking calendar throughout the year. With Channel Manager<\/a> In mobile-calendar, you can synchronise multiple calendars and booking systems in one place, avoiding double bookings and saving time on manual availability management.<\/p>\n\n\n\n <\/p>\n\n\n\n\ud83c\udde9\ud83c\uddea 1. Germany - permanent leader among foreign tourists<\/h2>\n\n\n\n
They most often choose Pomerania, Masuria and Krakow, but they are also increasingly interested in lesser-known regions that offer tranquillity and authenticity.<\/p>\n\n\n\n
\u27a1 Germans are keen to travel by car and often choose short stays (weekend or 3-4 days) even in the low season.
\u27a1 They appreciate the good service, cleanliness and clear booking rules.<\/p>\n\n\n\n\n
\ud83c\udde8\ud83c\uddff 2. Czech Republic - a new growth direction<\/h2>\n\n\n\n
According to Le Monde, the number of Czech tourists at the Baltic Sea is increasing year on year.<\/p>\n\n\n\n
\u27a1 Proximity and easy access - Czechs travel by car, often for short weekends.
\u27a1 They are loyal - if the stay meets expectations, they return in subsequent seasons.
\u27a1 This is a market with great potential in autumn and winter (city break, wellness, culinary).<\/p>\n\n\n\n\n
\ud83c\uddec\ud83c\udde7 3. UK - a stable, valuable market<\/h2>\n\n\n\n
Brits are returning to Polish cities, but they are also increasingly looking for peace and authentic experiences in smaller towns and cities.<\/p>\n\n\n\n
\u27a1 It is a market with high purchasing power.
\u27a1 They are open to travel all year round - even in autumn and winter.
\u27a1 They value good communication in English and an easy online booking process.<\/p>\n\n\n\n\n
\ud83c\uddf3\ud83c\uddf1 4. Netherlands \/ Benelux - a small but profitable market<\/h2>\n\n\n\n
They are looking for nature, tranquillity, good food and authenticity.<\/p>\n\n\n\n
\u27a1 Affluent market, willing to stay longer (5-7 days).
\u27a1 They mainly travel in spring and autumn.
\u27a1 They are active online and are happy to book through OTAs.<\/p>\n\n\n\n\n
\ud83c\udf0f 5. Gulf countries and Scandinavia - a niche but dynamic trend<\/h2>\n\n\n\n
\u27a1 These are premium guests, often travelling with families.
\u27a1 They are looking for privacy, quality and additional services (transfers, wellness, halal cuisine).
\u27a1 They travel at times when the season is winding down in Poland - i.e. the ideal segment for autumn and winter.<\/p>\n\n\n\n\n
\ud83d\udcc8 How to use this data in practice<\/h2>\n\n\n\n
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\ud83d\udca1 Summary<\/h2>\n\n\n\n
Most visitors come from: Germany, the Czech Republic, the United Kingdom, the Netherlands and the Gulf\/Scandinavian countries<\/strong>.
Each of these markets uses different OTA channels and has different expectations, but they all have one thing in common. growing interest in Poland also outside the summer season<\/strong>.<\/p>\n\n\n\n\n
\ud83d\udcda Sources<\/h2>\n\n\n\n
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