Why is a social media presence a must today?
Instagram and Facebook have become the first point of contact for accommodation brands. Before a guest clicks 'Book', they want to see up-to-date shots of the facility, the standard of the rooms, the atmosphere and news. Short, regular communication (reels, stories, short posts) builds trust and shortens the path to a decision. The problem is that when reception is putting out operational fires, social media falls to the end of the task list.
Conclusion: lack of time for social is usually not a marketing problem, but an operational one. Get your bookings in order first - then it's back to communication time.
How the mobile-calendar helps in practice
1) PMS: a single booking command centre
- One place of management: bookings from OTAs and manual bookings go into one clear calendar, reducing chaos and double entries.
- Order in availability and prices: easier to plan, correct and keep an eye on.
- Supporting the work of the team: roles and access levels for employees, tracking of changes - greater operational transparency.
2) Channel Manager
- Automatic synchronisation Accessibility between mobile-calendar and OTAs (Booking.com, Airbnb, Expedia, Nocowanie.pl and others) - without logging into multiple panels -> forget about overbooking :)!
- Centralised reservation database and price management from one place.
3) Online booking system: 24/7 direct sales
- Bookings at any time with immediate confirmation - fewer telephone and email enquiries.
- Online payments (PayU and PayPal integrations, among others) streamline the purchasing process.
- It also works without its own website: you can use a unique link in your bio on IG/FB.
- Multiple languages and currencies and matching the design to your identity.
4) Communication with visitors from within the application
- Message templates (before, during and after the stay) automatically filled in with data from the booking - faster, more consistent, no copy-paste.
5) Notifications
- Real-time alerts about new bookings, changes, arrivals/departures.
- Reminders of the deposits - the system 'remembers' for the team, reducing delays.
6) Invoicing, statistics i team access
- Invoices directly from the system and linking them to bookings - fewer errors and time savings.
- Statistics and reports make day-to-day operational decisions easier.
- Shared accounts and authorisation levels streamline the work of the reception and back office.
Summary
When operations 'walk' in the background, you regain a constant window of time on IG/FB: 2-3 short posts per week, responding quickly to DMs and showing updates (room of the week, weather, new attraction). It's regularity that realistically supports direct sales.
Social media produces results when it does not compete for attention with operations. Mobile-calendar organises booking processes (PMS), eliminates double work (Channel Manager), enables 24/7 direct sales (booking engine) and automates communications and reminders - so you can consistently build a presence on Instagram and Facebook.
