In the tourism industry, where competition does not sleep and the choice of accommodation is dizzying, the key to success is not always to attract new customers. It is often visitors who return, build a solid foundation for a profitable and stable business.
Why care about loyal visitors?
- Lower acquisition costs - Acquiring a new customer can cost up to five times more than retaining an existing one. A satisfied guest who returns saves time, money and effort.
- Better opinions and recommendations - Loyal visitors are not only eager to return, but also share their positive feedback with family, friends and often on the internet. This is the best and most reliable marketing.
- Trust and familiarity with the facility - The returning customer already knows the standard, the atmosphere and the location. They feel confident, which often translates into a longer stay, fewer organisational questions and more satisfaction.
- Greater propensity to spend - Loyal guests are more likely to take advantage of additional services: breakfasts, massages, bike rentals or local attractions.
How do you take care of guests who want to come back?
- Personalise your communication - remember the guest's name, favourite room, special needs. Such attention stays in the memory for a long time.
- Surprise with a trinket - A small gift, a hand-written thank-you note, a bottle of water for the road - it's the little things that build great loyalty.
- Ask for feedback - ask for feedback after your stay, draw conclusions and show that you care.
- Create special offers for returners - An early booking discount, priority choice of appointment or a free additional service can convince people to visit again.
Automation that works for you
In the daily rush of responsibilities, it is easy to overlook the moment when a guest leaves and it would be appropriate to thank them. With the help of the mobile-calendarwhich allows you to set automatic messages sent after your departure. You can thank you for stayinginvite back and - importantly - join in discount code for next year. No manual clicking, no mistakes, classy and on time.
Because loyalty is worth cultivating. And with the mobile-calendar you have more space to do so.
